Last updated: August 11, 2026

ReducereAcum.ro operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). ReducereAcum.ro is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and provide a customized shopping experience.

This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or other available channels, and showing online advertisements for products or services.

This may include advertising based on products you previously purchased, viewed, or added to your cart and other activity on the Services, where permitted by applicable law.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, and protect our Services and customers.

If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password or other access information with anyone.

Communicating with You

We use your personal information to provide customer support, respond to inquiries, communicate information related to your orders and maintain our business relationship with you.

Legal Reasons

We may process personal information to comply with applicable laws, respond to valid legal requests, cooperate with competent public authorities, protect our legal rights, investigate disputes or potential violations of our Terms or policies, and meet other legal obligations.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes and subject to applicable law.

These circumstances may include:

• Shopify and other vendors or service providers that perform services on our behalf, such as IT management, payment processing, analytics, customer support, cloud hosting, fulfillment and shipping;
• Business and marketing partners that provide advertising or marketing services;
• Third parties when you request, direct or consent to the disclosure, including providers necessary to deliver your order;
• Affiliates or companies within our corporate group, where applicable;
• Parties involved in a business transaction such as a merger, acquisition, restructuring, financing or sale of assets;
• Competent public authorities or other parties when disclosure is necessary to comply with legal obligations or protect our rights.

Our service providers and partners may process personal information according to their own privacy notices and applicable legal requirements.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes certain personal information relating to your access to and use of the Services in order to operate, secure and improve the platform.

Information you submit through ReducereAcum.ro may be transmitted to Shopify and other service providers involved in operating the Store.

Because Shopify provides the ecommerce infrastructure for our Store, certain information may be processed in countries other than the country where you reside.

Shopify may also use certain information collected through interactions with our Store, other merchants and Shopify services to provide enhanced functionality, subject to its own privacy policies and applicable law.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you access a website that is not operated or controlled by ReducereAcum.ro, we recommend reviewing that website’s privacy policy, security practices and terms.

We are not responsible for the privacy, security, content or practices of third-party websites and platforms.

Information shared by you on public or semi-public third-party platforms may be visible to other users and may be used according to the policies of those platforms.

Children’s Data

The Services are not intended specifically for children and we do not knowingly collect personal information from children in circumstances where such processing would not be permitted by applicable law.

If you are a parent or legal guardian and believe that a child has provided us with personal information, you may contact us to request appropriate action, including deletion where legally applicable.

Security and Retention of Your Information

We implement reasonable technical and organizational measures designed to protect personal information.

However, no security system or method of transmission over the internet can guarantee absolute security.

We recommend that you do not send sensitive or confidential information through unsecured communication channels.

The period for which we retain personal information depends on the purpose for which it was collected and applicable legal obligations.

For example, information may be retained where necessary to:

• provide the Services;
• manage your account;
• process orders;
• comply with accounting, tax or other legal obligations;
• resolve disputes;
• prevent fraud;
• enforce agreements and policies.

Your Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include:

• Right of access – the right to request information about the personal data we hold about you;
• Right to rectification – the right to request correction of inaccurate or incomplete information;
• Right to deletion – the right to request deletion of certain personal information where applicable;
• Right to portability – the right to receive certain personal data in a structured, commonly used and machine-readable format;
• Right to object – the right to object to certain processing activities;
• Right to restriction – the right to request restriction of certain processing;
• Right to withdraw consent – where processing is based on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

You may also unsubscribe from promotional emails at any time by using the unsubscribe option provided in those communications.

Even if you opt out of promotional messages, we may continue to send transactional or administrative communications related to your account, orders, payments, returns or customer service requests.

We may need to verify your identity before processing certain privacy-related requests.

Complaints

If you have a complaint regarding how your personal information is processed, you may contact us using the contact details available on ReducereAcum.ro.

Where applicable, you may also have the right to submit a complaint to the competent data protection supervisory authority in your country.

International Transfers

Certain service providers we use, including Shopify, may process or store personal information outside the country in which you reside.

Where personal information is transferred outside the European Economic Area, we will rely on appropriate safeguards required under applicable data protection legislation, where necessary.

These safeguards may include adequacy decisions, Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, technologies or legal and regulatory requirements.

When this Privacy Policy is updated, the revised version will be published on ReducereAcum.ro and the “Last updated” date will be modified accordingly.

Where required by applicable law, we may also provide additional notice regarding material changes.